Glorious Launch Of Projek57 Unity Ride

profile image Projek57 Malaysia 09 Aug 2017

Projek57 Unity Ride event was launched on 6 August 2017 at the historic Dataran Merdeka, with the objectives of:

  • Promoting greater UNITY amongst Malaysians.
  • Discovering and bringing out stories of bonds and relationships from throughout Malaysia, especially from smaller towns and villages under the theme – “UNITY in our eyes”.
  • Engaging with Malaysian youths, the future of our nation, via dialogues and workshops conducted in schools, colleges and universities, also under the theme – “UNITY in our eyes”.

In conjunction with KL Car-Free morning, the public arrived at Dataran DBKL to join co-founders, Collin Swee and Syed Sadiq Albar for a 7KM bicycle ride. At the same time, a fun-filled carnival was happening at Dataran DBKL where members of the public were able to visit the Projek57 booth.

Collin and Sadiq were given the privilege of carrying the SEA Games Obor (Torch) during the start of the 7KM ride to lead the cyclists around Kuala Lumpur.

Visitors were also able to support and purchase Projek57 tee-shirts and merchandise. A special Unity designed tee-shirt was also available for sale, with part of the proceeds from the sale of this tee-shirt going towards helping underprivileged youths. We have 2 orang asli trainees, Farah and Lia who will be following our Unity Ride team throughout all the legs.

At 8.45am, everyone was led to Dataran  Merdeka for the singing of Negaraku and raising of our Jalur Gemilang. The cycling team was led by co-founders, Collin and Sadiq, together with a team of cyclist encompassing riders from EcoWorld, Allianz, Touch 'n Go, Astro and Entrepreneur Organisation. 

A few famous personalities who joined us during the Unity Ride event such as:

  • Astro Supersports hosts – Michelle Lee and Swarna Naidu.
  • eGG Network and Astro e-sports channel hosts – Abdul Muadz, Faisal Ariffin and Natasha Hashim.
  • Ola Bola cast – Jian Wen (Ah Cai) and Saran Kumar (Muthu Kumar).
  • Social influencer - John Chin, cyclist.

The Unity Ride was flagged off in front of the Sultan Abdul Samad Building by former Land Public Transport Commission (SPAD) chairman Tan Sri Dr Syed Hamid Syed Jaafar Albar and Eco World executive director Liew Tian Xiong.

Unity Ride cycling team rode 57KM from Dataran Merdeka to IOI City Mall, Putrajaya where a Unity theme community event is held by Touch ‘n Go. We collaborated with Touch ‘n Go for the launch of their Cares Card series at Symphony Walk, whereby Projek57 now has our own card and we are so excited about it!

Projek57 Unity Ride event is held in partnership with EcoWorld, Allianz, Touch ‘n Go, and Astro. Both Collin and Sadiq will be traveling to Kampar on the next day with another team of Unity Ride cyclist.

Projek57 Booth